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I was just looking at this week’s Bravo schedule, and something jumped out at me immediately. As someone who spent 15 years in news, living and dying by ratings, every single day, you cannot underestimate or undervalue the importance of a strong lead-in with power house ratings. It’s fascinating to see that Beverly Hills is going to be airing at 8pm before RHONY. It shows that the network is trying to boost ratings for New York. In terms of ratings, the hope is that all of the viewers that are tuning in for Beverly Hills will stick around to watch New York after. It also allows for constant RHONY promos to run during RHOBH commercial breaks. There’s definitely some strategy there.
Bravo has done this before. This isn’t some earth shattering revelation. I think most of us know how this works.
It ain’t gonna work tho! 😂
You don’t need a degree in ratings to guess this. I called this before Beverly Hills was announced – makes the perfect sense. However like miami and Dubai it will most likely have no effect on the ratings having this as the lead in.
It’s not gonna work though bc they tried doing that with Beverly Hills as the lead in to Dubai and majority of the viewers changed the channel.