Tagged: balenciaga scandal
Hey all,
We have a deep dive on the Balenciaga situation on this week’s pod. We’ll post that for you guys early – probably today.
But I wanted to share my two cents as a person who has worked in advertising and marketing my entire 20+ year career. I have done TV and print and worked with top tier photographers and directors (some whose names you’d recognize) on campaigns that cost over $1million to create before even a cent is spent to air the ads on tv or to put them into magazines. Here are a few of my thoughts:
Just a few thoughts, knowing how these kinds of ad shoots work. What do you all think?
Thanks for sharing your experiences Amanda, very insightful! The first thing I said when I heard about this was “do you know how many eyes had to see this before it got photographed and then printed!?” I’ve spent decades in pharma marketing, a highly regulated environment as well and you validated what many have guessed. The other thing I wanted to add was that these campaigns begin to be conceptually planned 9-12 mos ahead of time. I can’t help but wonder if there was any creative involvement by a certain designer that’s no longer affiliated with them. Think about the contradiction of ending your partnership with this controversial partner over comments made (rightfully so by the way), but at the same time knowing this campaign was about to hit the public. There has to be more to this story and deeper implications than we think. Missan Harriman, a famed fashion photographer has come out condeming what’s happened and validates the process involvement from the photographers perspective https://twitter.com/i/status/1595213794246098950
In a time when we cancel people daily for far less, I can’t believe Balenciaga isn’t being dragged through the streets on fire.